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An
Often Overlooked Tool for Getting Your Foot in the Door You
must be able to address the question most prospects will ask, What
can you do for me? Having a satisfied customer who is willing to
answer that question for your prospect oftentimes adds to your
effectiveness and credibility in the sales process. One of
the best ways to do this is with a written testimonial. Testimonials can
be very effective in positioning you and your product or service. Some
testimonials have been especially instrumental in closing a deal. Following
is an example of an unaltered testimonial from a satisfied reader of
book 101 Ways to Get Your Foot in the Door. 101
Ways to Get Your Foot in the Door was
full of great ideas to separate sales people from the ordinary. This is
a must have book for those that want to be remembered and stand apart
from the ordinary sales person or marketing company. This book has been
referred back too often and will be a permanent addition to our business
library. Thank you for putting these ideas into a book. Craig
Watkins It
is a good idea to have a cross section of testimonials you can use in
your sales and marketing process. This way, regardless of your
clients’ needs you have a testimonial that most likely will address
these needs. The
easiest way to get a testimonial is to do a great job. The second
easiest way is to ask for it. When a customer or client tells you how
happy they are with what you have done ask them if they would be willing
to put that in a letter. Some
people fear asking for feedback. What this indicates is they are not
doing their job as a sales professional to their greatest ability. When
you go above and beyond, most people are willing to let others know you
have. I
was pleasantly surprised reading 101 Ways to Get Your Foot in the Door.
It had some insightful ideas we will definitely be using in our
business. I think many
companies think they have to spend a lot of money on marketing where
this booked enforces that it's really the little things that get your
foot in the door. I was so
impressed that I am requiring my sales staff to read it and we are
getting together to discuss how we can implement some of these ideas
into our marketing campaigns. Great
job! Michele
Michalewicz, CTP Although
testimonials are great to use do not think they can replace you asking
for the business. They are simply a part of an effective sales strategy
for most successful professionals. Take time to accumulate testimonials and keep them in a format that you can easily access as the need arrives. You will find that by doing this you are increasing your credibility in the consumers mind. ### Your
weekly Foot in the Door tip brought to you by the authors of 101 Ways to Get Your Foot in the Door. To order you own
copy click here ABOUT
THE AUTHORS OF 101 WAYS TO GET YOUR FOOT IN THE DOOR Do
you want to gain visibility within your market that will increase
revenues? Kathleen Gage can help you do just that. Get your FR*EE
power marketing tips e-zine to get you started right away at www.kathleengage.com
Are
you ready to make 2005 the year you make the most power packed sales
calls ever? Lori Giovannoni can help you do just that. www.lorigiovannoni.com
Need
unique, fun and creative specialty items that will help you stand apart
from the competition. Hydee Willis and Karianne Marcum can help you
select the perfect items. www.creativexp.com
on how to get your foot in your customer's door
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