Using Technology to Get and Keep Your Foot in the Door

In years past, it used to be easier to get your foot in the door of a prospective client than it is today. Competition has increased, your prospect has more demands on their time and a simple visit to the Internet can offer many prospects the same choice you are offering for less money.

So what can you do? Not only do you have to do front-end marketing and promotions to gain new customers, you absolutely must have a good system in place to follow-up with your current customers and keep your name fresh in their mind.

With the advent of the Internet and specific types of technology, we now have tools to accomplish this with ease. The fear some people have is that use of the Internet and technology will take away the human aspect of doing business. Although this may be true in some cases, proper use of technology can allow you to have more time to spend with your customers. Using technology in any business situation should only be done when it will better serve you and your customers.

Although you might not be ready to embrace all that technology can do for you, your customers probably are. The Computer Industry Almanac projects that we will have 1.35 billion Internet users by 2007.

Every day more people are utilizing the power of the Internet to research companies, determine level of credibility of a company based on their web presence and making purchases via the Net. If you do not have a good system in place to take advantage of this, you will soon be left behind.

There are several reasons to become a real player in the world of the Internet. Most importantly, in order to be considered a credible business you have to have a presence on the Internet.

Other reasons include:

Ø       To increase your reach and visibility

Ø       Lower the costs of traditional marketing

Ø       Increase Return on Investment for every marketing dollar

Ø       Develop and maintain credibility

Ø      Attract visitors to your site and/or physical business location

Ø      Increase profit margins

Ø      Increase speed of response time

So if you want to continually be in the game of “getting your foot in the door” you have to develop and utilize a system that makes doing business with you simple.

It’s as simple as that.

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Your weekly “Foot in the Door” tip brought to you by the authors of “101 Ways to Get Your Foot in the Door.” To order you own copy visit www.101waystogetyourfootinthedoor.com

ABOUT THE AUTHORS OF 101 WAYS TO GET YOUR FOOT IN THE DOOR

Do you want to gain visibility within your market that will increase revenues? Kathleen Gage can help you do just that. Get your FR*EE power marketing tips e-zine to get you started right away at www.kathleengage.com

Are you ready to make 2005 the year you make the most power packed sales calls ever? Lori Giovannoni can help you do just that. www.lorigiovannoni.com 

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