Gaining Expert Status Position Within Your Market

If you are looking for a surefire method to get your foot in the door of your prospects and customers while you gain expert status within your market special reports may be just the answer. Special Reports can be one of the easiest and most profitable ways you can generate visibility, recognition as an expert and even no cost publicity. Virtually everyone has special knowledge on a subject they can turn into a report.

A special report is a multi-page document packed with valuable how-to information that buyers can use immediately. Some people confuse special reports with newsletters. The primary difference is that a special report is information on a specific topic. It can actually be an article that was in a newsletter, changed a bit and called a Special Report.

Even if you aren't the best writer you can still produce reports that can be used to build your business. There are plenty of freelance writers who could take your information and write it in an excellent report. Some will do it for a nominal fee, and in some cases for free, if they are going through a university intern program.

Depending on the content, a report will sell anywhere from a few dollars to up to around $39. Some are higher, but that's rare. Some people prefer to distribute their reports free of charge due to wanting to build name recognition and a strong readership.

There are a number of ways to distribute the reports. They can be sent via the postal service, faxed or even available to download from your website. The great thing about reports is they won't be returned since the customer is paying for very specific information.

The only cost to you for the report is the time you invest, unless you decide to have someone else write it or you choose to do a postal mailing. The point is, you can do it with little or no cost and often, make money selling it.

Make each report quick and easy to read. As with articles, reports position you as an expert. The most common type of Special Report is a "How To" report. The whole point is your report should solve a problem such as making money, losing weight, getting healthy, building a successful business, etc.

The following are some steps you can take to write a good report:

Think about a topic that you have a lot of knowledge in and know it would be fun to write about.

Outline your report so that there is a good flow to the information. Be sure you include complete information.

Brainstorm with key people to determine several topics you could write reports on. Send a series of four to six to keep your name and knowledge fresh in people’s minds. Be sure to include contact information at the end of the report.

Virtually any topic can be written about if there is a market demand. What people are looking for are ways to increase income or revenue, increase productivity, improve the quality of their personal or professional life, or decrease costs. It may be that you have something that covers all these points or it could be a report on one of these points.

Research your information as you develop your report. You will find people want more of your reports if the information is well researched and valuable.

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About the author - Do you want to gain visibility within your market that will increase revenues? Kathleen Gage can help you do just that. As a published author, keynote speaker and top rated business advisor, Kathleen Gage teaches strategies that give high impact and high return. Get your FR*EE power marketing tips e-zine to get you started right away at www.kathleengage.com

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