Know Your Brand to Get Your Foot in the Door

How often does one mistake an advertising campaign for a complete marketing program? Often an ad is the least important part of your marketing. It's really about branding. Branding relates to virtually everything you do – your marketing collateral, advertising, how you present yourself, your website, who your customers and vendors are, and your market position and visibility. 

The more visible you are within your target market, the more credibly you create. Familiarity breeds credibility. Key here is to be very clear on who your target market is. It is easier and more cost effective to create visibility within a target market than it is to be all things to all people. As the saying goes, "If everyone is your market, then no one is your market." 

Take time to determine specifically who your market is and who you would ideally like to do business with. The clearer you become the easier it is to get your foot in the door. The more you get your foot in the door the more business you attract and the more enjoyable that business becomes. 

Your weekly "Foot in the Door" tip brought to you by the authors of "101 Ways to Get Your Foot in the Door." To order you own copy visit www.101waystogetyourfootinthedoor.com 

ABOUT THE AUTHORS OF 101 WAYS TO GET YOUR FOOT IN THE DOOR

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