Information as a Giveaway
It used to be giveaways were primarily done at tradeshows, face-to-face sales calls and direct mail. All this has changed due to the Internet. Although clients and prospects enjoy receiving pens, hats, cups and all the other fun stuff and it is beneficial to give these items they also want information.

To stay competitive it is essential to provide information that is relevant and timely to your market. This is a sure way to get and keep your foot in the door.

Have a button on your website for people to sign up for "Free Ideas," "Free e-zine," or "Free Tips." It is easy to turn a subscriber into a customer, especially if you’re providing information of high value.
 
This has to be a consistent program, however. If someone gets a great idea once and comes back three weeks later to see the same idea and nothing new, he won’t be back.

In addition to the ongoing information, you can become an incredible resource with a free eBook. A great example of this is the FREE eBook STREET SMARTS EMARKETING Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition written by Kathleen Gage, one of the four authors of 101 Ways to Get Your Foot in the Door. To access
http://www.streetsmartsmarketing.com/free-ebook.htm

What would your market find beneficial regarding information? And what would be the best way to deliver it? To get and keep your foot in the door you must constantly be seeking ways to create incredible value for your market. When you do you will stay miles ahead of the competition.

Your weekly "Foot in the Door" tip brought to you by the authors of "101 Ways to Get Your Foot in the Door." To order you own copy visit www.101waystogetyourfootinthedoor.com

###

Your weekly “Foot in the Door” tip brought to you by the authors of “101 Ways to Get Your Foot in the Door.” To order you own copy visit www.101waystogetyourfootinthedoor.com

ABOUT THE AUTHORS OF 101 WAYS TO GET YOUR FOOT IN THE DOOR
Do you want to gain visibility within your market that will increase revenues? Kathleen Gage can help you do just that. Get your FR*EE power marketing tips e-zine to get you started right away at www.kathleengage.com

Are you ready to make 2005 the year you make the most power packed sales calls ever? Lori Giovannoni can help you do just that. www.lorigiovannoni.com 

Need unique, fun and creative specialty items that will help you stand apart from the competition. Hydee Willis and Karianne Marcum can help you select the perfect items. www.creativexp.com